With the entire world residing in social media, every business is looking forward to developing a solid social media presence that will further contribute to the growth of your business. Let’s Find Out About real estate social network.
As someone in the real estate business, it is not always possible for realtors to be aware of the social media platforms that they can use to create real estate social networks that will reach out to thousands.
To help realtors and make their work easy, we have dug in and created a list of the top ten social media platforms that real estate agents may use to build a strong social network for real estate agents.
10 Best Platforms For Real Estate Social Networks
In order to generate the best results, not only will you have to be efficient, but you also maintain real estate social media laws that will not just help your content reach potential customers but also paint your image as ethical in front of the whole world.
But you have to have a better sense of judgment as to which platform to go for posting real estate content.
To make this easier, we have dugout the ten best real estate social network platforms to help you establish yourself as a real estate social media content creator.
The following is the list:
- TikTok
- Trulia
- Zillow
- Active Rain
- NextDoor
Let us now get into the depth of the benefits of these apps in order to make your social presence felt.
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Unless you are here to sell land from Mars, you would know what Facebook is. It is the oldest social media platform. However, for many people, getting excited about a platform that has been existing for this long may be difficult.
However, its age works as its most significant benefit. Firstly, you get big market penetration. Almost about 72% of adults in the U.S. log into Facebook at least once a day.
Despite a much lesser popularity among Gen-Z users, Facebook still acquires over 50% of the total social media activity in the United States.
Facebook also serves the best demographics for real estate marketing. 68% of the active Facebook users range from between 25-65 years, which is the accurate age balance that real estate agents should look for. Facebook also has the power to hyper-target your ads.
With the amount of user data that Facebook possesses, it helps you focus precisely on the people you want to reach out to.
Instagram is an app owned by Facebook which might not seem like the best option to advertise your real estate content; however, it is one of the most potent platforms if you put it to the proper use.
Its connection with Facebook allows Instagram to access some of the most advanced advertising tools and insights into the user base. If you already have an existing Facebook account, you are free to run both from the same place.
Instagram’s user base is usually the younger generation, which ranges between 25-35 years and encompasses 32% of Instagram’s users.
Engagement here is also high, with 59% daily logins and 80% using the platform at least once a week.
However, Instagram users are way too young to be interested in real estate social networks, which creates the only downside for the app.
However, LinkedIn is not an ideal platform for advertising, but as a professional networking site, it is perfect for connecting with other realtors in your area. LinkedIn helps build a real estate social network for realtors to share your listings or swap your leads.
You don’t have to limit your network to just realtors. You may broaden your limit and connect with other professionals like home inspectors, mortgage brokers, and appraisers.
TikTok
It is a relatively newer social media platform. It may not be an excellent place for your listings, but a perfect place to showoff your projects or share business tips.
The USP for TikTok is its short videos that are filled with quick cuts and unique filters.
Although the user base for TikTok is very young users, it is slowly developing a professional fanbase as a mode of advertisement.
Twitter may be a promising platform for developing a real estate social network. With its user base falling between 25 to 49, it is the right platform with a correct age certainty.
However, Twitter is not the right place for advertisement as it is all about the news; you may still use it to get knowledge about the latest trends or what is going on in the market.
Pinterest is another visual platform just like Instagram. Therefore it is the best option to share pictures of your listings. Although it may not have the same panache as Facebook, it has a shocking user base with 86 million users per month.
Trulia
You would want to know that Trulia is not really a social media platform. It was originally an MLS listing website.
Trulia Voices is a page incorporated under it where members interact with each other. These interactions are mainly questions and answers which allow new agents to fetch advice while
letting experienced agents gain a better reputation for their field of expertise.
Zillow
Zillow is yet another listing website and must not be confused with a social media platform. Like Trulia, it allows users to ask and answer questions which acts as a great way to build a reputation.
Active Rain
Active Rain is the real estate version of LinkedIn. This is the best platform to create a real estate social network with agents, brokers, appraisers, and other people that are into the real estate business.
NextDoor
NextDoor provides a platform to develop connections within different neighborhoods. So, if you run a neighborhood agency in your locality, this is one of the most preferred platforms to grow your relationships with neighbors.
Why Is Social Media An Important Tool In Real Estate Marketing?
As I mentioned before, social media is a key tool in any marketing process. Therefore, it is no surprise that social media has conquered the real estate industry as well. It is one of the most powerful tools that real estate agents may use in order to promote new properties and upcoming offers.
Let us see some of the most important reasons as to why we claim that every relator must invest their time and effort on social media for a successful career in real estate marketing.
Building Brand Awareness
Social media is one of the most important platforms where one can build awareness about their brand. You may create a social profile where you can share the most valuable content. Here, without any boundaries, you can reach a great extent of audience and share your expertise in real estate. This way, you will be able to establish your brand strongly and bring in potential clients.
Targeted Advertising
Social media platforms have the advantage of targeted advertising. Here, you will get to target a specific group of audiences based on their interests, demographics, and behavior. This would make it easier for you to reach the exact audience group for whom a marketing campaign is.
Engaging With The Audience
An active presence on social media means you get to engage with the audience on an everyday basis. This promotes two-way communication and helps you develop a relationship with your audience that further helps build customer loyalty.
Showing Your Listing
Social media platforms, like Instagram, are one of the best options when it comes to showcasing all your new listings. With the advanced Instagram tools, you can post images, reels, videos, and Instagram stories and generate more and more content to engage with all of your existing and potential clients.
Real Time Updates
With social media, you can actually post all the real time updates of all the property deals and listings. Your audience would not have to miss out on anything. They will have constant updates on what is going on and where and how they can avail of the services.
Building A Community
Having a presence on social media means you get to build a community that actively responds to all of your activities. By sharing all of your valuable content, engaging with the audience, and hosting events, you can help build a loyal follower base. This would help you generate more and more leads for your business.
How To Choose The Best Platform For Your Real Estate Social Network?
While selecting a platform for creating a real estate social network, you must be aware of a few things. You can’t just mindlessly jump into the well without knowing, as that may lead to negative results.
Here are some of the basic considerations while choosing a platform for your real estate social network:
- The average users
- The count of engaged users
- The users based in your area
- The interest of the users in real estate
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Effective Social Media Strategies for Real Estate Social Network
Just having a mere presence on social media will not help grow your real estate business. Hence, you will need effective social media strategies for your business. When your clients are buying or selling a home, they will obviously have many questions.
According to HubSpot, “Your clients want more than someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. The agent they choose must be someone they’ll feel confident having by their side throughout the process.”
This is where you will need to make the most of your real estate social network. Here, you have to apply the best social media strategies for your business. If you do it correctly, it can be a great way to open your dialogue, share advice, and start an ongoing relationship with your clients. This can also help you work better with buyers, sellers, and renters.
The following are some of the major social media strategies that you can use in your real estate social network:
1. Promote the Neighborhood
While you are promoting a house, make sure you promote the neighborhood and the area overall. You must consider using your social networks to provide your clients with a better understanding of the real estate market of the area. Make sure your clients get a good idea of all the pros and cons.
2. Educate Your Clients
Every client loves those real estate agents who make them understand common aspects of real estate. Furthermore, you must also make them learn about the common pros and cons of the real estate market in general. Hence, your clients will have a smooth browsing experience. As a result, they will also like to work with you more. Moreover, nothing can be more advantageous than a social media platform where you can directly come close to your client.
3. Respond to Comments and Chats
If you have a social media platform presence but you do not interact with your clients and potential clients, you will lose them quickly. Furthermore, in today’s time, buyers also expect real estate companies to get in touch with them. To ensure all client chats and comments are answered, you can take the services of a business process. Furthermore, you can also integrate AI into your social media platforms and websites.
4. Do Not Get Carried Away to New Clients
Whatever you are now is because of your old clients. Hence, never lose their hold, and thereby, you must never ignore them. Even if you have come to social media recently, invite your previous buyers to join you on social media. This will also help your social media page to become richer.
5. Welcome Criticisms
Whenever you come across a criticism or worse in comments, do not fight right away. Rather, you must acknowledge criticisms and say thanks to people who praise your services. Always remember that people are reaching out to you for better listings. Hence, your job is to always provide them with the necessary information.
Wrapping Up
The ten social media platforms that I have mentioned above all have their own benefits in creating a strong real estate social network.
However, it is your responsibility to develop a coherent strategy that will help reach out and make your presence felt among the customers.
Do you want to attract buyers with video content? Go for TikTok.
Do you want to connect with other professionals? Choose LinkedIn.
The key here is to share the right content on the right platform. In that way, you will be able to generate the result that you initially expected.
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